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Jeff Bezos
Founder and CEO, Amazon.com
We still have a tremendous amount of hard work ahead of us, but we have all the assets in place now. We have eliminated the necessity for the luck that a start-up company requires, and now our future is in our own hands as a team and as a company, and we have so many smart people. We have so many customers who treat us so well, and we have the right kind of culture that obsesses over the customer. If there's one reason we have done better than most of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful. You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.
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Benazir Bhutto
Former Prime Minister of Pakistan
My father was a lawyer. I remember him coming back and saying that a man came and said, "I don't have any money to pay you for this case." Some other case he'd been involved in. And he said, "Take my cow because I don't have any money," and that was the cow that would give them milk to feed the children. So it was quite shocking to me, and I was sensitive to it because my father was sensitive to it. And he'd take us -- we were landowners, large landowners -- and he would take us to the lands and he would tell me, "Look at the way these people sweat in the heat and in the sun in the fields, and it is because of their sweat that you will have the opportunity to be educated, and you have a debt to these people, because they weren't born to sweat like this. And, "You have a debt and you've got to come back and pay that debt by serving your people."
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Keith Black
Pioneering Neurosurgeon
If you are an infrastructure person, and if what is required of you is to just sort of give back the facts, then it may not be important to be creative. You certainly don't have to be creative to be a good doctor. In fact, you don't necessarily want a doctor that's sort of creating as he goes. You want a doctor who is going to sort of follow the cookbook. There's a big difference between being a doctor and being a scientist, but being a good scientist is all about creativity. I mean it's all about creating what we don't know, so that the creative aspect of it really becomes critical. But in addition to being creative -- I mean it's not enough to be creative. You have to sort of be creative, and you have to figure out how you're going to prove what your creative concept is, which is different from an artist. An artist can just paint and say, "Here, go out and interpret it." A scientist has to create and then prove that his concepts are correct, and have the discipline to do that. And then, after he proves his concepts are correct, he then has to go out and communicate to the rest of the world what he has proven, because if he keeps it to himself then it's not a discovery.
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