Order this book from Amazon.com The Prince Niccolo Machiavelli New York, New York: Bantam Books, 1966 Recommended by: Willie L. Brown, Jr. If you're going into the trade or the business I'm in, Machiavelli's The Prince is the bible. You'd better read it, and you'd better reread it. The wisdom contained in that book stands you in good stead, for the nature of the public policy options that I exercise, and the techniques that are employed, and the assessment of your competition. I would recommend that to be read over, and over, and over, until death. About the Book Daniel Donno's 1966 translation of the classic work on statecraft. Machiavelli, a diplomat and military leader of 16th centruy Florence, has often been criticized for his supposed indifference to moral or ethical questions, but his realistic approach to power politics is still studied by statesmen, more than three and a half centuries after his book was first published. Men are less concerned about offending someone they have cause to love than someone they have cause to fear. Love endures by a bond which men, being scoundrels, may break whenever it serves their advantage to do so; but fear is supported by the dread of pain, which is ever present. Returning to the question, then, of being loved or feared, I conclude that since men love as they themselves determine, but fear as their ruler determines, a wise prince must rely upon what he and not others can control.